Internet Marketing, E-Commerce Law and Web Law have become a closely regulated industry. Whether you are pursuing bulk mail, web site optimization, Pay-Per-Click, banners or other web based marketing programs, there are very precise guidelines in existence that internet users must follow. Mr. Jaffe represents and helps those involved in Internet marketing to practice their trade both ethically and legally.
Mr. Jaffe has helped his clients with other Internet Marketing concerns including ISP Relationships, Anti-Spammer headaches, Domain squatting, Copyright issues, Trademark protection and FTC Telemarketing Sales Rules.
The Can-Spam Act of 2003
With the passage of the CAN-SPAM Act of 2003, it became much easier for ISPs to pursue companies that are engaged in advertising through unsolicited commercial email (UCE.) Numerous lawsuits have been filed since enactment, many of which could have been avoided if the defendants had attained a better understanding of the law and developed programs for implementing and following these new guidelines. Mr. Jaffe has developed seminars to help understand and implement the requirements of the act, and has provided “Can-Spam” audits for dozens of UCE clients. It is imperative that every piece of email be compliant every day.
Additionally, Mr. Jaffe is a trial lawyer who provides litigation services to those clients unlucky enough to be embroiled in litigation. Since the passage of The Can-Spam Act, Mr. Jaffe has defended over 30 clients involved in anti-spam litigation.